Examples of ‘dadvertising’ at its finest

Brainwave Communications Ltd.

Source: Adweek

Here are a few brands that had some fun with Father’s Day.

The fast food-brand has released a spot advertising the KFC Bucket Bjorn. “The ergonomic carrier keeps KFC close to your heart,” according to a statement. The KFC Bucket Bjorn is not suitable for actual human children, but you can stuff it with as much fried chicken as you want.

The workwear brand is honoring fathers around the country by gifting signs to several father-run businesses. The signs are hand-painted by local artists. The move was celebrated in a video called “Fathers and Signs.”

The discount retailer in collaboration with Leo Burnett built a gigantic wall in New York’s Flatiron Plaza containing all manner of Father’s Day gifts. Passersby could tell a dad joke for the chance to choose a gift off the wall, which a climber would subsequently retrieve. The stunt was especially aimed at those last-minute shoppers who need all the help they can get.

Nothing is more stereotypically “dad” than a six-pack of beer, right? Beer brands have been known to take over towns to generate hype, and this year was no exception. Busch took to Cherry Valley, N.Y., and creatively covered the town in reminders for the family of one special local dad who really just wants is a six-pack of Busch.

Josh Cellars
Taking a no-nonsense approach, the wine company erected a Father’s Day pop-up at Grand Central Terminal in New York for commuters who want to keep the booze flowing even when they’ve got places to be. The pop-up was a collaboration with mobile gift-giving company Giftagram and allowed shoppers to peruse other nonalcoholic offerings for a few days as well.

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