How Mobile has Rewritten the Rules

Brainwave Communications Ltd.

The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before. Google spoke with four innovators from major brands and agencies to better understand how mobile is impacting their businesses. And we (Google) dug into how they see consumer behavior changing. Here’s what they had to say.

Read the full article at Think With Google