Customers’ standards are unforgiving

Domino’s started its pizza business fifty-seven years ago. Ordering back then was simple. You walked into your favorite local restaurant, told them your name and asked for “the usual.” It was quick. It was easy. And it was personal.

They’ve spent a large chunk of the last five years trying to find ways of using technology to recreate that experience on a global scale.

As technology changes, so do consumer expectations. Customers today are impatient, and their standards are unforgiving. Increasingly, consumers expect brands to intuitively know what they need, when they need it, and deliver it instantly. Tackling those challenges has meant rethinking the way our business operates. It certainly hasn’t been easy as pie, but here are the top three takeaways we’ve learned along the way.

Read the full article at Think With Google