Taking the World Cup Beyond the TV Screen
Source: Think With Google
In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of soccer content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favourite players, relive key moments, and school themselves on the skills they see at game time.
Global interest for the World Cup continues to grow, with search volumes across Google and YouTube surpassing that of any Olympic Games, summer or winter, as well as other major sporting events.
It’s not just the game that people are watching
Audiences are looking for soccer-related content to both on-the-field and off-the-field action. Since the last world cup took place in 2014, watch time has been soaring for videos that help fans refine their skills, keep up with their favourite teams, and learn more about the players.