Ever Wondered Why Most Fast Food Logos Are Red?

Brainwave Communications Ltd.
McDonald's & Burger King Signs on a Building

Source: Entrepreneur

Most fast food franchises, such as McDonald’s, Burger King and more, all use the colour red heavily in their logos. Why? The answer goes back thousands of years.

It just so happens that it’s not a coincidence. Colour is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn’t hard enough, those colourful red logos might make it even harder to ignore.

The average human can see ten million colours, but red is special. Turns out, it’s one of the first colours our ancient ancestors thought important enough to name. Back before alphabets and writing, early human languages were surprisingly… ‘uncolourful’. There were words for “black” and “white’ and “red” but not much else. In fact, blue didn’t show up until thousands of years later in 200 A.D.

As a result, we have a deeper connection to red than any other colour on the spectrum and we react to it in certain ways that actually play to fast food companies’ advantage. For starters, researchers have found that red can evoke a sense of urgency. On top of that, it also has an innate ability to whet our appetites. And when you pair those two together you’ve got the perfect recipe to attract hungry customers who want food, fast.

Read the full article at www.entrepreneur.com

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