Blog

Brainwave Communications Ltd.
  • Monday, 02 Jul 2018

    Taking the World Cup Beyond the TV Screen

    The World Cup has become an event that not only spans cultures but spans screens. With content at their fingertips, fans are becoming super fans.
  • Monday, 18 Jun 2018

    Examples of ‘dadvertising’ at its finest

    Source: Adweek Here are a few brands that had some fun with Father’s Day. KFC The fast food-brand has released a spot advertising the KFC Bucket Bjorn. “The ergonomic carrier keeps KFC close to your heart,” according to a statement. The KFC Bucket Bjorn is not suitable for actual human children, but you can stuff […]
  • Monday, 28 May 2018

    Mobile Ad Fraud is Surging

    Source: Adweek Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past year alone. The company said around 7.3 percent of […]
  • Wednesday, 02 May 2018

    Bravery Thrives with Fresh Constraints

    The best storytelling is born of extremes—the human stories that come from the edges. Creative extremes can be anything: a shoestring budget, difficult talent, a harrowing story, or a seemingly impossible format limitation.
  • Monday, 26 Mar 2018

    How Mobile has Rewritten the Rules

    The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before. Google spoke with four innovators from major brands and agencies to better understand how mobile is impacting their businesses. And we (Google) dug into how they see […]