Monday, 28 May 2018
Source: Adweek Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams doubled in the past year alone. The company said around 7.3 percent of […]
Wednesday, 02 May 2018
The best storytelling is born of extremes—the human stories that come from the edges. Creative extremes can be anything: a shoestring budget, difficult talent, a harrowing story, or a seemingly impossible format limitation.
Monday, 26 Mar 2018
The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before. Google spoke with four innovators from major brands and agencies to better understand how mobile is impacting their businesses. And we (Google) dug into how they see […]
Thursday, 22 Feb 2018
Online advertising is broken. Pop-ups cover half your screen and won't go away and autoplay videos blare marketing jingles, driving us to install ad blockers, cutting into publishers' revenue.
Friday, 09 Feb 2018
Domino’s started its pizza business fifty-seven years ago. Ordering back then was simple. You walked into your favorite local restaurant, told them your name and asked for “the usual.” It was quick. It was easy. And it was personal. They’ve spent a large chunk of the last five years trying to find ways of using […]