Blog

Brainwave Communications
  • Friday, 09 Feb 2018

    Customers’ standards are unforgiving

    Domino’s started its pizza business fifty-seven years ago. Ordering back then was simple. You walked into your favorite local restaurant, told them your name and asked for “the usual.” It was quick. It was easy. And it was personal. They’ve spent a large chunk of the last five years trying to find ways of using...
  • Friday, 19 Jan 2018

    Change is Inevitable

    We finally got off our backsides and overhauled our website into a leaner, cleaner knowledge machine. In case you hadn’t noticed, it’s the one you’re on right now!
  • Friday, 19 Jan 2018

    10 Best Ads of 2017

    Adweek’s 10 Best Ads of 2017 tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality. The list also includes horror and humor (in the same spot); a celebrity endorsement; a meta defictionalization of a failed 1960s ad pitch; a sports initiative that was more...
  • Friday, 19 Jan 2018

    Brands Looking for Diversity

    Gone are the days of men in business suits on white backgrounds — a recent survey suggests brands are looking to add more diversity into their images, a trend likely influenced by social media. The survey, conducted by Shutterstock, supports an ongoing trend swaying from the traditional stock photography into images that are both more diverse and...